The Overjustification Effect is a psychological phenomenon that occurs when individuals experience a decline in their intrinsic motivation for a particular activity after receiving external rewards. This blog post will explore the basics of the concept, its relation with motivation, principles, applications, and ways to counter it.

Basics of Overjustification Effect:

The Overjustification Effect is the interaction between external rewards and internal drive. In order to better understand this complex interplay, we need to understand the motivation first.


Motivation is the core force that drives us to perform various actions in life. It propels us to move forward and achieve all our goals in life. Motivation is categorized into two types: Intrinsic and Extrinsic motivation.

Intrinsic Motivation is the inner engine that drives us. It is the joy of doing something for its own sake, without any external influences. Think of the child who loses track of time while drawing, or the passionate musician who plays for the pure love of music. These individuals are powered by intrinsic motivation. They don’t need rewards or incentives; the activity itself is the reward.

Extrinsic Motivation, on the other hand, comes from external sources. It is the promise of rewards, the lure of praise, or the fear of punishment that drives our actions. Consider the athlete striving for a medal, the student studying for good grades, or the employee working for a bonus. Here, the motivation is extrinsic – the desire for external recognition, tangible rewards, or the avoidance of negative consequences.

A healthy balance between the two types of motivation will bring harmony to our lives. Unfortunately, the overjustification effect often disturbs that balance and takes the joy out. For instance, consider an artist who has a deep love for drawing. If someone begins to pay the artist for their work, the artist’s intrinsic drive may decrease over time. Eventually, they might find themselves drawing primarily for the sake of a paycheck.

This effect suggests that overwhelming an intrinsically motivated task with external rewards can unintentionally diminish the initial intrinsic drive. In other words, rewarding someone for something they already love can paradoxically reduce their love for it.

How does the Overjustification Effect Work?

Understanding overjustification can help us navigate more effectively in our lives. The process is explained below.

1: Initial Intrinsic Motivation:

As mentioned earlier, it all starts with an individual who is intrinsically motivated to engage in a particular activity. Think of a student who loves reading because they find it intellectually stimulating or a writer who’s passionate about crafting stories. In these cases, the activity itself is its own reward.

2: Introduction of External Rewards:

Now, let’s introduce external rewards or incentives. These rewards can take many forms, such as money, gifts, prizes, praise, or recognition. In the context of our examples, it might be a student receiving a monetary reward for each book they read or a writer being paid for their work.

3: Shifting the Focus:

The Overjustification Effect comes into play when external rewards overshadow intrinsic motivation. This shift occurs gradually. As individuals begin to receive external rewards for an activity they once cherished, they may start to place more emphasis on the rewards themselves rather than the joy of the activity.

4: Impact on Intrinsic Motivation:

As the focus shifts from intrinsic motivation to external rewards, the individual may find that their intrinsic motivation starts to wane. The activity that once brought them genuine pleasure now feels more like a means to an end. The external rewards, whether it’s money, prizes, or praise, become the primary driving force, and the initial intrinsic motivation takes a backseat.

5: Reduced Internal Rewards:

This shift in motivation can indeed lead to a decrease in the individual’s overall enjoyment and engagement with the activity. The once-intrinsically rewarding task may start to feel more like a chore, and the initial joy that accompanied it may diminish.

6: Long-Term Consequences:

The Overjustification Effect can have lasting consequences. If the shift towards extrinsic motivation is sustained, it may lead to a decline in the individual’s interest and dedication to the activity. They might even discontinue the activity if external rewards are removed or become insufficient.

Applications of the Overjustification Effect:

Understanding the overjustification effect and its consequences can enhance various aspects of our lives. Let’s explore how we can leverage this knowledge to foster intrinsic motivation and improve the quality of our experiences.

Educational Settings:

The overjustification effect can be utilized to improve various aspects of education.

1: Motivating Students:

In education, it’s crucial to motivate students to learn for the sake of learning rather than solely for grades or rewards. Educators can use the Overjustification Effect to create an environment that encourages curiosity and self-driven learning. This can be achieved by designing engaging, enjoyable lessons that emphasize the intrinsic value of knowledge.

2: Feedback and Praise:

Teachers should be mindful of how they provide feedback and praise. Emphasizing the process and effort rather than the final grades or rewards can help maintain intrinsic motivation. Recognizing their progress and genuine interest in a subject can go a long way in preserving their passion for learning.


Some applications in the workplace include the following:

1: Employee Motivation:

Managers and organizations can leverage the Overjustification Effect to motivate employees effectively. Instead of solely relying on financial incentives, they can provide opportunities for employees to find intrinsic value in their work. This might involve giving employees more autonomy, acknowledging their contributions, and emphasizing personal growth and skill development.

2: Recognition and Appreciation:

Managers should prioritize recognizing employees for their hard work and dedication. Highlighting an employee’s intrinsic satisfaction and commitment to their work can boost their motivation. Personalized appreciation can serve as a powerful tool for sustaining intrinsic motivation.


Parents can cultivate a healthy balance between external and internal rewards to empower children and help them navigate the world.

1: Fostering Responsibility:

Parents can apply the principles of the Overjustification Effect in raising their children. Instead of rewarding every chore with monetary compensation, parents can encourage children to take pride in their contributions to the family. This approach fosters responsibility and a sense of belonging without diluting intrinsic motivation.

2: Nurturing Passions:

When children have a natural interest in a hobby or activity, parents should avoid introducing extrinsic rewards too early. Allowing children to explore their passions without external incentives can help maintain their genuine enthusiasm for the activity.

Strategies to Mitigate Overjustification Effect:

The overjustification effect highlights the importance of preserving intrinsic motivation while incorporating external rewards. To avoid diminishing this valuable source of motivation, whether in education, the workplace, or everyday life, it’s crucial to take proactive steps. Some strategies to counter its effect are:

For Individuals:

The overjustification effect can be minimized on an individual by adopting the following techniques:

1: Understanding Balance:

Individuals can maintain a balance between intrinsic and extrinsic motivation. This entails recognizing that both types of motivation have their place. They can appreciate external rewards while still holding onto their intrinsic drive for the activity itself. Recognizing the value of both types of motivation can help mitigate the overjustification effect

2: Goal-Setting:

Establish personal goals that are aligned with your intrinsic motivations. These goals can serve as a reminder of your core reasons for engaging in an activity. By connecting your goals to your genuine interests, you’re more likely to remain intrinsically motivated.

3: Self-Awareness:

Regular self-reflection is crucial. If you notice your passion for an activity waning and external rewards taking over, pause and reflect on your motivation. Understanding how external factors may be influencing your behavior can help you make conscious choices to safeguard your intrinsic motivation.

For Educators:

Educators can cultivate a love of learning in the students by bringing more awareness to the reward systems.

1: Intrinsic Motivation-Friendly Environment:

In educational settings, educators can design classrooms and curricula that emphasize intrinsic motivation. Encourage students to explore topics they are passionate about and offer choices that allow for self-direction in their learning. Providing opportunities for self-expression and creativity can also bolster intrinsic motivation.

2: Emphasize the Joy of Learning:

Teachers should instill a love for learning by focusing on the joy of acquiring knowledge and skills. While grades and assessments are essential, they shouldn’t be the sole emphasis. Acknowledging the inherent satisfaction of learning can help students maintain their intrinsic motivation.

3: Promote Mastery and Autonomy:

Encouraging students to master subjects and fostering autonomy in their learning can enhance intrinsic motivation. Allow them to set personal learning goals, and provide feedback that emphasizes their growth and progress rather than just grades or rewards.

For Organizations:

Organizations can enhance worker efficiency by implementing strategies that foster intrinsic motivation.

1: Reward System:

Organizations can develop reward systems that align with intrinsic motivation. Rather than solely emphasizing financial incentives, they can acknowledge employee contributions, celebrate achievements, and cultivate a workplace culture that appreciates the inherent satisfaction of meaningful work.

2: Nurture Growth Mindset:

Encourage a growth mindset within the organization. This mindset promotes learning and development as goals in themselves. Employees should be encouraged to pursue personal and professional growth, and this focus on development can reinforce intrinsic motivation.


In conclusion, the Overjustification Effect is not merely a theoretical concept; it is a reflection of the choices we make daily. It encourages us to acknowledge that true satisfaction often comes from within, from doing things we love without the distraction of external rewards. It challenges us to protect the integrity of our passions, the purity of our motivations, and the authenticity of our pursuits.

In a world that often places a premium on external validation, grades, bonuses, and accolades, the Overjustification Effect reminds us of the importance of looking within. It calls for a rekindling of the intrinsic fire that drives us, a celebration of the journey, and a renewed appreciation for the sheer joy of doing what we love.

Let’s strive for a harmonious balance between intrinsic and extrinsic motivation to ensure our lives are rich with purpose, fulfillment, and the authentic pursuit of our passions.